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Starbucks Faces Controversy Over Cup Message as Stock Rises
Starbucks Faces Controversy Over Cup Message as Stock Rises
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BTCCSquare news:
Starbucks (NASDAQ: SBUX) found itself embroiled in another cup-writing controversy after an Ohio customer received a drink labeled "Racist's fav drink." The incident, involving a mint majesty tea ordered by Middletown resident Autumn Perkins, prompted swift action from management. An employee admitted to the act and was terminated, while Starbucks reiterated its policy against derogatory cup messages.
Despite the negative publicity, investors shrugged off the incident, pushing shares marginally higher in Tuesday afternoon trading. The market's muted reaction underscores the resilience of Starbucks' brand amid recurring social media-driven controversies.
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